The World Freestyle Football Association

Author: Jordi Mestre

  • The WFFA launches an official podcast with the best stories from Freestyle Football

    The WFFA launches an official podcast with the best stories from Freestyle Football

    The World Freestyle Football Association has announced a joint venture partnership with sports audio experts Voiceworks Sport, that will see the two organisations work together on the global governing body’s official podcast and audio strategy. 

    The partnership will launch with an initial podcast recorded at the Super Ball World Open, the WFFA’s flagship tournament. The All You Need Is A Ball content series will bring the latest news and stories from the event, giving Freestyle Football fans full access to the biggest names in the sport, telling the story of their route into the game and revealing the personalities behind “the fastest-growing sport you’ve never heard of.”

    The wider series of the podcast will follow the Freestyle Football calendar, providing updates from major events and takes from big-name freestylers from around the world on the latest news, views and their own personal journeys.

    Sophie Hind, Managing Director of Voiceworks Sport, said: “Sound and excitement feature in Freestyle Football in abundance. It’s a thrilling sport, and tailor-made for audio. We know that WFFA’s long-term ambition is to rub shoulders with other urban sports like 3×3 basketball, BMX freestyle and skateboarding at much-loved marquee events. Realising the scale of the audio opportunity, they came to us to develop their audio strategy. We jumped at the chance to work with them.

    “We’re looking forward to working with the WFFA team for years to come. The partnership marks another exciting milestone in Voiceworks Sport’s own journey, as we work with some of the most innovative organisations, brands and governing bodies across sport.”

    Dan Wood, Head of Partnerships at the WFFA, said: “Freestyle Football is a content-heavy, digitally-savvy sport where storytelling is rife. From the amazing athletes and their journeys, through to incredible destinations, unlocking cultures from all corners of the world and the building of a brand-new sport from scratch, there is a lot to talk about.”

    “Partnering up with premium expertise of Voiceworks Sport and launching our own podcast was a logical next step in our growth. We are really excited to share our amazing community and journey with the world!”.

    The All You Need Is A Ball podcast will be available on all podcast platforms, including, Audible, Apple Podcasts, Spotify and Google Podcasts, on August 16th.

    Stay tuned to the official channels of the WFFA to follow the latest updates!

  • Battle Pools for the Regional Qualifiers of Red Bull Street Style 2022 announced!

    Battle Pools for the Regional Qualifiers of Red Bull Street Style 2022 announced!

    GameDay To buy your tickets for the World Final, visit the official page of the event at GameDay!
    Tournify Check the official website of the World Final on Tournify: click on the logo for more details!

    The World Freestyle Football Association has announced today all the groups of the Battle Pools that will integrate the Red Bull Street Style Regional Qualifiers of 2022. This stage of the tournament will run from July 11th to August 8th; participating freestylers will battle their peers in thrilling contests that will decide which athletes represent their countries and their regions in the Regional Finals that will take place in late August.

    As usual in Red Bull Street Style, an elite team of judges will evaluate the battles and pick a winner according to the Rules of the Tournament. All participant freestylers are advised to check the WFFA App on a regular basis to make sure no deadline is missed.
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    Female Battle Pools

    .
    ASIA-PACIFIC
    In Asia-Pacific, the winners of each group will advance to the Regional Finals
    .
    Group 1Group 2Group 3Group 4
    🇯🇵 Sakurai Moeka🇮🇷 Maryam Nikbakht🇮🇷 Nasim Saheri🇯🇵 Yuumi Tateishi
    🇮🇷 Hosna Mirhadi🇯🇵 Hana Nakama🇮🇳 Estela Ribeiro🇯🇵 Mai Yasutake
    🇮🇷 Sajede Zare🇮🇷 Zahra Nadimy🇮🇳 Tanisha Gupta🇯🇵 Kana Kubota
    🇮🇳 Hadiya Hakeem🇮🇷 Farimah Mahbobi🇮🇷 Mobina Asadi🇮🇷 Mobina Mollaee
    🇯🇵 Miyoshi Miharu
    .
    EUROPE
    In Europe, the winners of each group plus the two best runner-ups will advance to the Regional Finals
    .
    Group 1Group 2Group 3Group 4Group 5
    🇫🇷 Melody Donchet🇵🇱 Aguska Mnich🇮🇹 Anastasia Bagaglini🇳🇱 Jasmijn Janssen🇫🇷 Lucie Quinton
    🇭🇺 Emese Tóth🇧🇾 Olga Miroliubova🇫🇷 Alice Fougeray🇩🇪 Serafina Knapp🇭🇺 Rebeka Vertes
    🇵🇱 Dominika Turkowska🇧🇪 Juliette Dron🇪🇸 Paloma P. Mayo🇸🇪 Linda Forsby🇧🇦 Jelena Cazic
    .
    NORTH AMERICA
    In North America, the winners and runner-ups of each group will advance to the Regional Finals
    .
    Group 1Group 2
    🇺🇸 Caitlyn Schrepfer
    		🇵🇦 Diana Rojer
    🇲🇽 Fernanda Méndez Cabrera🇨🇦 Mathilde Fortier
    🇨🇷 Ana Torres🇺🇸 Kaelen Hernandez
    🇲🇽 Yahaira Zapata
    .
    SOUTH AMERICA
    In South America, the winners of each group will advance to the Regional Finals
    .
    Group 1Group 2Group 3Group 4
    🇨🇱 Cata Vega🇻🇪 Laura Biondo🇨🇴 Angie ‘Azumi’ Cepeda🇨🇴 Luisa Agudelo
    🇻🇪 Zurisaday Sandoval🇨🇱 Tamara Amigo🇨🇱 Vania Riveros🇦🇷 Soledad Arena
    🇨🇴 Juliana Jaramillo🇨🇴 Maria Alejandra🇵🇪 Mishell Loli

    .

    Male Battle Pools

    .
    AFRICA
    In Africa, the winners of each group will advance to the Regional Finals
    .
    Group 1Group 2Group 3Group 4
    🇪🇬 Mohannad Hosam🇬🇭 Joel Asare🇿🇦 Sipho Freddy Busakwe🇩🇿 Ali Yahia Ouahmed
    🇸🇩 Elmigdad Gami🇲🇿 Michaell Gray🇲🇬 Andriamampianina Princy Serge🇱🇾 Faraj Rahil
    🇰🇪 Suleiman Fadhili🇨🇲 Ousmanou Ahmadou
    .
    ASIA-PACIFIC
    In Asia-Pacific, the winners and runners-up of each group will advance to the Regional Finals
    .
    Group 1Group 2Group 3Group 4
    🇵🇭 Philip Warren Gertsson🇯🇵 Ibuki Yoshida🇮🇷 Mohammed Akbari🇦🇺 Jay Hennicke
    🇻🇳 Vu Ngoc Nam🇰🇷 HyunYong Lee🇵🇸 Yousef Hawwari🇰🇿 Nurseid Dosmagambet
    🇮🇩 Lintang Dika🇮🇳 Puneet Dhundele🇦🇫 Alireza Moosavi🇨🇳 Xiao Xin
    .
    EUROPE
    In Europe, the winners of each group plus the best three runner-ups will advance to the Regional Finals
    .
    Group 1Group 2Group 3Group 4
    🇳🇱 Jesse Marlet🇳🇴 Brynjar Fagerli🇫🇷 Tristan Gac🇵🇱 Daniel Mikołajek
    🇭🇷 Tado Grgic🇵🇹 Pablo Assis🇸🇪 Jojje Lindgård🇨🇭 Simon Müller
    🇪🇸 Antonio Sanz🇭🇺 Máté Hajagos🇬🇧 Max Lawson🇱🇺 Mohamed Mazghi
    🇧🇪 William Cochart🇮🇹 Gunther Celli🇩🇪 Chris Bennet Bröker🇨🇿 Daniel Pražák
    .
    NORTH AMERICA
    In North America, the top 4 freestylers of the group will advance to the Regional Finals
    .
    Group 1
    🇨🇷 Jeff ‘Pagu’ Chacón
    🇬🇹 Cess Gabriel
    🇲🇽 Anthony Noguez
    🇺🇸 Patrick Shaw
    🇨🇺 Lázaro Luis Rivera
    .
    SOUTH AMERICA
    In South America, the winners and runners-up of each group will advance to the Regional Finals
    .
    Group 1Group 2
    🇨🇴 Boyka Ortiz🇦🇷 Nicolás Gondra
    🇧🇴 Jose Caballero Menacho🇨🇱 Moises Carruyo
    🇻🇪 Rixio Velázquez🇪🇨 Iker Freire
    🇵🇾 Ovidio Ferreira

    .

    Videos and Results

    You can find every clip of the battles of the Regional Qualifiers, as well as all results of every single group, in the table below:

    RegionGenderGroups
    AfricaMenGroup 1 and Group 2
    AfricaMenGroup 3 and Group 4
    Asia-PacificMenGroup 1, Group 2, Group 3 and Group 4
    Asia-PacificWomenGroup 1, Group 2 and Group 3
    Asia-PacificWomenGroup 4
    EuropeWomenGroup 1, Group 2, Group 3, Group 4 and Group 5
    EuropeMenGroup 1, Group 2, Group 3 and Group 4
    North AmericaWomenGroup 1 and Group 2
    North AmericaMenGroup 1
    South AmericaWomenGroup 1, Group 2, Group 3 and Group 4
    South AmericaMenGroup 1 and Group 2

    For any questions or requests related to judging, please send an email to judging@thewffa.org. In case of encountering issues or mishaps related to the WFFA App, please notify it immediately to the app IT team at support@topya.com.

    For more information about this year’s edition of Red Bull Street Style, check the event announcement, have a look at the Event Page on our website or visit www.redbullstreetstyle.com.

    For more information about the activities of the WFFA, follow its official channels to get the latest updates!

  • Caitlyn Schrepfer and Philip Warren Gertsson win the first WFFA US Open

    Caitlyn Schrepfer and Philip Warren Gertsson win the first WFFA US Open

    Tournify Check all results of the tournament on its official Tournify page: click on the logo for more details!

    Not even the most adverse of weather conditions can defeat the energy and positivity of Freestyle Football athletes: this is probably the main learning of the first-ever WFFA US Open, a brand-new competition that took place on the weekend of July 2nd and 3rd at the Daytona International Speedway in Florida during the Daytona Soccer Fest.

    The WFFA US Open was originally split into two days and two stages, but rain and thunderstorm forced the organisers to distribute it across three different locations. The first day, Saturday, July 2nd, featured the qualifying rounds, with judges Laura Biondo and Charly Iacono, led by head judge Andrew Henderson, deciding the battle order for the knockout stage. Host Daniel Dennehy, an unmissable voice in the Freestyle Football community, presented the competition.

    However, when the crowd was starting to gather in numbers, attracted by the prospect of an exciting 1×1 battle competition at the Fan Zone of the Daytona circuit, a thunderstorm alarm left no other choice for the WFFA but to postpone the thrills until the next morning.

    On Sunday, July 3rd, the day started brightly, with amazing battles in the Top 32 and Top 16 rounds. Great stars of the sport, such as former World Champion Ricardinho and Colombian legend Boyka, offered amazing quality displays. However, extreme weather conditions struck again right when the Finals were about to start: the competition had to be delayed and moved to a new location, under the protection of the stands of the world-renowned Daytona circuit.

    After the pause, though, the quality of the participants shone again at extraordinary levels. The men’s final featured a top-class intercontinental clash of styles and personalities, with Filipino master Philip Warren Gertsson, a.k.a. PWG, beating Costa Rican icon Jeffry Chacón a.k.a. Pagu in an extraordinary showdown. The same can be said of the women’s bracket, where local hero Caitlyn Schrepfer beat French starlet Yoanna Dallier in a fantastic battle.

    Once the first WFFA US Open champions were crowned, an extra competition took place: a raffle to decide who would get the bonus prize of the tournament, no less than a trip to Super Ball 2022. Joshua Lockhard, from the US, was lucky enough to take home the award and will represent the land of stars and stripes in the world’s greatest open in Prague next August.

    Re-watch the WFFA US Open Finals (including a special show featuring a Q&A with Andrew, Charly and Laura) on the YouTube channel of the WFFA:

    For more information about the activities of the WFFA, follow its official channels to get the latest updates!

  • The WFFA updates the timelines and structure of the Red Bull Street Style female competition

    The WFFA updates the timelines and structure of the Red Bull Street Style female competition

    In order to adapt the competition to the remarkable amount of female freestylers who signed up for it, the World Freestyle Football Association has announced today an update that will affect the timelines and structure of the Red Bull Street Style 2022 women’s tournament.

    To participate in the competition, female athletes will need to enter the WFFA App, register, look up the Women’s Tournament in the Search Bar and select it, and lastly, type the number 145350 in the Invite Code section. Once this is done, they will be able to upload their 60-second video for the first selection round. The best clips will be picked by a team of judges and their authors will earn themselves a spot in the next round of the tournament, the Battle Pools of the Regional Qualifiers.

    With the objective of giving female freestylers more time to prepare their clips for the aforementioned first selection round, the timeline to upload videos to the WFFA App has been extended to July 8th. Here’s an updated chart with the full timeline:

    Once all videos have been selected, the athletes that have made it to the Regional Qualifiers will be able to compete in the next stage through the App. This new stage will consist of a series of Battle Pools, in which the participants will face other female freestylers from their region.

    The Battle Pools will decide which 7 female freestylers from Europe (plus the current defending champion, Lia Lewis from the UK), 4 from Asia-Pacific, 4 from North America, 4 from South America and 4 from Africa make it to the Regional Finals, a very special tournament that will happen on the WFFA channels in the shape of a live stream. Athletes will compete live against their peers from their region in a show that will air on YouTube, Twitch and Facebook. Before the event, the finalists will receive a full package from the WFFA and Red Bull so they can prepare correspondingly.

    In the last and most exciting stage of the tournament, the World Final, the very best female freestylers in the world (1 from Asia-Pacific, 1 from North America, 2 from South America, 1 from Africa and 3 from Europe) will battle it out for the title of World Champion. Will Lia Lewis retain the title? Or will the women’s tournament have a new champion?

    The Official Rules of Red Bull Street Style are available on the Rules and Regulations page of the WFFA official website, together with all details about the format. Visit the official Event Page and the Event Announcement as well for more details!

    For submission details, deadline information and news updates on the Red Bull Street Style World Championship, visit www.redbullstreetstyle.com.

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    If you have an Android phone, click here to download the WFFA App from Google Play
    If you have an Apple phone, click here to download the WFFA App from the Apple Store

    For more information about the activities of the WFFA, follow its official channels to get the latest updates!

  • The WFFA confirms its presence at the Commonwealth Esports Championships

    The WFFA confirms its presence at the Commonwealth Esports Championships

    The World Freestyle Football Association has announced today its presence at the forthcoming Commonwealth Esports Championships, happening in Birmingham (United Kingdom) between August 5 and 7, 2022. Thanks to the partnerships with the Global Esports Federation (GEF), the Association will participate in a dedicated Innovation Showcase area, shining light on powerful Active Esports technologies that are leading in the convergence of esports and sports.

    “The Innovation Showcase at the first-ever Commonwealth Esports Championships will provide a live, interactive opportunity for these leading partners to share their technology and innovations with the athletes and ticket holders. The Global Esports Federation is proud to provide this opportunity and forum to connect, discuss and share these innovations,” said Paul J. Foster, CEO of the GEF. “Esports and its related sectors are built around communities, and we are proud to collaborate with leading innovators like Refract, Init Esports and the WFFA.”

    The WFFA will showcase – in real life – what is captured on top football titles such as eFootball™ series and FIFA. Freestyle Football is positioned at the heart of street culture worldwide and its simple yet powerful call to action, ‘All you need is a ball’, represents the opportunity to promote and gamify active, healthy lifestyles anywhere.

    “The participants and audience of Freestyle Football are entirely representative and relative to that of esports,” said Dan Wood, Co-founder and Head of Partnerships at the WFFA. “We adore the esports community and our strategy for the future is to integrate even more with esports by hosting IRL events inside game titles”.

    “We are working on Active Esports gamified innovations to create a healthy balance lifestyle for athletes to enjoy”, Wood added. “This showcase at the CEC 2022 will allow us to publicly demonstrate our synergies with esports and reach some wider audiences at the same time. We are very excited, grateful to the GEF and truly honoured to have this opportunity.”

    Stay tuned to the official channels of the WFFA to follow the latest updates!

  • Judges, host, schedule… and much more: the WFFA announces all details of the upcoming US Open in Daytona

    Judges, host, schedule… and much more: the WFFA announces all details of the upcoming US Open in Daytona

    GameDay To register, visit the official page of the event at GameDay: click on the logo and sign up now!
    Tournify Check the official website of the tournament on Tournify: click on the logo for more details!

    The World Freestyle Football Association has announced today the final details of the upcoming WFFA US Open, a brand-new global competition that will take place at the Daytona International Speedway in Florida, USA on July 2nd and 3rd, 2022.

    Structure

    The WFFA US Open will include a 1×1 Battles competition with separate male and female brackets. The schedule of the tournament will be as follows:

    • Friday, July 1st: Players’ arrival and meeting at the venue (exact timing to be communicated directly to participating athletes)
    • Saturday, July 2nd, 1 pm ET: Qualification at the Fan Zone Stage
    • Sunday, July 3rd, 1 pm ET: Finals at Victory Lane
    • Sunday, July 3rd: Afterparty (exact spot and timing to be communicated directly to participating athletes)

    The Finals of the WFFA US Open will be live streamed on the WFFA official channels. More information will be available on the Association’s social platforms as the competition comes close!

    Judges

    Host

    Prizes

    The event will offer its winners a total prize pot of $15,000 USD, which will be split among the champions, runners-up and third-placed athletes in both the men’s and women’s categories. The male and female champions will receive exactly the same amount.

    The event will also feature a special competition, to be held during the Afterparty, in which a lucky winner will get a free trip to Super Ball to compete in the World Open in Prague between August 8th and 13th.

    Handbook

    Find all the information about the event in the Athlete Handbook! You can download it from the links below:

    For more information about the DAYTONA Soccer Fest, or to get tickets to enjoy all activities included in the event, check the official announcement on the WFFA website and visit the website of the festival at www.daytonasoccerfest.com!

    Stay tuned to the official channels of the WFFA to follow the latest updates!

  • The WFFA opens the registration process for Super Ball 2022

    The WFFA opens the registration process for Super Ball 2022

    GameDay To register, visit the official page of the event at GameDay: click on the logo and sign up now!
    Tournify Check the official website of the tournament on Tournify: click on the logo for more details!

    The time has come! The greatest and most prestigious of all open competitions in the Freestyle Football circuit, Super Ball, has opened its registrations to allow the community to sign up for the 2022 edition of the event.

    This year’s Super Ball will take place at the Clarion Congress Hotel in the city of Prague (Czech Republic) between August 9th and 13th. The event will include a variety of competitions, both for male and female freestylers of all levels and origins. The main innovations of 2022 will be the new female categories for all competitions and the first Freestyle Football Congress, a series of conferences, debates and presentations to discuss the present and the future of the sport with the global community.

    This year’s edition of the tournament will include 8 disciplines:

    • Freestyle Battles: the main competition of the event, a clash of individual quality and mental strength in which two athletes compete by showing their best skills to a team of 5 judges
    • Freestyle routine: a showcase of individual mastery in which an athlete demonstrates their quality in sync with the music
    • Double routine: a spectacle of synchrony in which two athletes show their most amazing combined moves
    • Sick Three: a competition to find the very best combination of 3 consecutive tricks
    • Challenge: a distinctive category in which athletes perform predetermined tricks at their highest speed; specially designed for lovers of fast combinations
    • Show Flow: a competition for complete freestylers to demonstrate their absolute control over all aspects of the sport
    • Iron Man: a marathon in basic lower body combinations – only for the toughest athletes!
    • Panna KO: the legendary Street Football competition in which athletes must show their skills when attacking… and keep their feet together when defending!

    To learn more about Super Ball 2022, check out the announcement article on the WFFA website, visit the corresponding Event Page or have a look at the official website of the series.

    Freestylers coming to compete at Super Ball 2022 will have the chance to book a room at the same Clarion Congress Hotel to stay close to the action 24/7. To register for the event, click on this link: for more information, contact the organisers via email at superball@thewffa.org.

    Stay tuned to the official channels of the WFFA to follow the latest updates!

  • Super Ball 2022 to offer specific competitions for female athletes across all of its categories

    Super Ball 2022 to offer specific competitions for female athletes across all of its categories

    GameDay To register, visit the official page of the event at GameDay: click on the logo and sign up now!
    Tournify Check the official website of the tournament on Tournify: click on the logo for more details!

    The World Freestyle Football Association (WFFA) has announced today the implementation of a new, key initiative in their global plan to promote equality in the sport of Freestyle Football. In order to offer female freestylers as many platforms as possible to show their skills and to support the development of the sport, this year’s edition of the biggest on-site competition in the global circuit, the 2022 Super Ball World Open, will offer a specific category for women in each and every one of its disciplines.

    With this decision, the WFFA and the Super Ball organising committee are covering a historic request of the ever-growing female Freestyle Football community, whose count and competitive level have risen at an unstoppable pace in the last decade.

    Minna Marlo, Head of Development at the WFFA, said: “The number of women competing at an elite level in Freestyle Football tournaments has increased dramatically in recent years. As the world governing body for the sport, we are fully committed to providing the necessary platforms to support and boost this growth, and hence we are really excited to offer this new opportunity to female freestylers”.

    Lucaso Škoda, Head of Operations at the WFFA and Super Ball Chief Tournament Director, said: “Inclusion and diversity have always been ingrained in the spirit of Super Ball as a competition and as a community event, and hence for us it was just natural to expand the tournament to cater to the rising number of female participants. It makes us feel really proud to witness the development of the sport – and particularly, to be part of it!”.

    About Super Ball

    Super Ball is the largest Freestyle Football competition on the planet, a major factor in establishing the thriving global community enjoyed by millions every year. Officially sanctioned by the World Freestyle Football Association (WFFA), Super Ball offers no less than 7 different competitions across the length of a week, as well as workshops, lectures and meetings around the sport.

    2022 will mark the 13th season in succession in which the Super Ball is held in the Czech Republic, a tradition that has become a yearly tribute to the local Freestyle Football community.

    For general information or inquiries about the event, follow its official channels:

    For more information about the activities of the WFFA, follow its official channels to get the latest updates!

  • The Pula Arena will host the 2022 Red Bull Street Style World Final: tickets available!

    The Pula Arena will host the 2022 Red Bull Street Style World Final: tickets available!

    To buy your tickets for the World Final, visit the official page of the event at Entrio!
    Tournify Check the official website of the World Final on Tournify: click on the logo for more details!

    The long wait is over: the WFFA has finally announced officially the venue that will host the Red Bull Street Style 2022 World Final, the climax of the Freestyle Football season. This year, the magnificent Pula Arena, a 2,000-year-old Roman amphitheatre located in the city of Pula (Croatia) will become the backdrop of the event, happening on Saturday, October 8th at 15:30h CET.

    Ticketing options for the event include the following:

    • Early Bird (Adults): 50 HRK / 6.5€ (available from September 5th to September 24th at 23:59h CET)
    • Regular Ticket (Adults): 75HRK / 10€ (available from September 25th to October 8th at 14:30h CET)
    • Kids under the age of 12: free

    Tickets for the event are already available on the Entrio platform at entr.io/RedBullStreetStyleWorldFinal2022.

    About the Pula Arena

    The most famous and important monument in the City of Pula, the starting and ending point of every sightseeing tour, is the Amphitheater, popularly called the Pula Arena, which was once the site of gladiator fights. It was built in the 1st century AD during the reign of Emperor Vespasian, at the same time as the magnificent Colosseum in Rome.

    The ground plan is elliptical, the longer axis measuring about 130 m and the shorter one about 100 m. Gladiator fights took place in the central flat area called the arena, while the spectators could sit on the stone tiers or stand in the gallery. It is believed that the Amphitheater could seat about 20,000 spectators. Local limestone was used for its construction. In the Middle Ages it was the site of knights’ tournaments and fairs.

    Today, it is the venue for many different events – Pula Film Festival, various concerts, opera, ballet, sports competitions… since its capacity is about 5,000 spectators. The underground passages, once used by the gladiators, nowadays host a regular exhibition of viticulture and olive growing in Istria in ancient times. The exhibits include reconstructions of machines once used for the production of olive oil and wine (mills, presses, vessels) and amphorae used for storing and transporting olive oil and wine.

    About Pula

    The city of Pula (or Pola, in Italian) is the largest city in Istria County, Croatia. Located at the southern tip of the Istrian peninsula, Pula is known for its multitude of ancient Roman buildings, the most famous of which is the Pula Arena, one of the best-preserved Roman amphitheatres. The city has a long tradition of winemaking, fishing, shipbuilding, and tourism, and was the administrative centre of Istria from ancient Roman times until superseded by Pazin in 1991.

    Nowadays, Pula is the ideal city for the best entertainment. Open-air terraces with great music, delicious food accompanied with a glass of fine Istrian wine, night walks through the lively city streets, charming narrow climbs in the historic centre and different types of music heard everywhere – Pula offers all of this and much more!

    For more information about Pula, please visit the city Tourism Office website at www.pulainfo.hr.

    For more information about the activities of the WFFA, follow its official channels to get the latest updates!

  • The WFFA teams up with Horizm to boost the performance of Freestyle Football social content

    The WFFA teams up with Horizm to boost the performance of Freestyle Football social content

    The World Freestyle Football Association has announced a new partnership with Horizm, the digital audience specialists whose groundbreaking platform connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetise their digital content.

    Thanks to this new agreement, the performance of Freestyle Football content on social channels will be analysed thoroughly, and its commercial value will be assessed with much higher precision. This enhanced analysis, in turn, will lead to an improved service to partners and affiliates, as well as to a myriad of opportunities for individual freestylers and content creators in the space.

    The partnership with Horizm is expected to become a key milestone of the WFFA’s global digitalisation plan, which so far has already seen the Association remarkably increase its social presence across new channels. The strategy has also included teaming up with a variety of first-class players in the space, including content agencies, tournament management providers and digital services platforms, among others.

    Daniel Wood, Head of Partnerships at the WFFA, said: “We are very excited to welcome Horizm to the WFFA family. Their platform will bring great value to the Freestyle Football universe, including a wide range of opportunities for the freestylers to leverage their fantastic content in new and ingenious ways.”

    Daniël Rooseboom, Head of Digital at the WFFA, added: “Having a solid digital strategy across all our activities, from communications to event management, is vital to our future growth. For this reason, a first-class tool such as Horizm’s will be a massive asset for us – we are really looking forward to starting to work together with them!”.

    Sam Grimley, Global Head of Sales & Account Management at Horizm, said: “Freestyle Football is a sport rooted in youth culture; one that is native to social media and one where the top freestylers boast huge, highly engaged digital audiences. We’re really excited to be working with the WFFA to help them and the athletes involved realise their full digital potential.”

    About Horizm

    Founded in 2019, Horizm was born with the goal of being the number one digital audience platform for the global sports and entertainment industries; to revolutionise the way rights holders and brands operate in our new digital era and fully support them across their digital asset life cycles.

    Through their proprietary Marketplace, Horizm connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetize their digital content. Horizm Marketplace aggregates over $1.5bn of digital inventory, offering brands a convenient and effective route to target customers through the highly engaged medium of sports content.

    This inventory is accessed through contracted agreements which see Horizm leverage artificial intelligence to provide sports and entertainment with the complete toolkit needed to value, benchmark and monetize their digital audience engagement. Predicated on a more rigorous, more holistic approach to managing and selling digital inventory, one that is rooted in understanding true market price, Horizm’s platform also enables rights holders, agencies and talent to drive more value for their partners and unlock new revenue streams from existing inventory.

    Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Everton, Real Madrid, Juventus, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Cricket West Indies, Mumbai Indians, the FIVB, the FIH and the Australian Open.

    For more information about Horizm, please visit https://linktr.ee/horizm. 

    Stay tuned to the official channels of the WFFA to follow the latest updates!

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