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Partners Archives - Page 2 of 3 - The World Freestyle Football Association

The World Freestyle Football Association

Category: Partners

The WFFA partners with Major Events International to bring Freestyle Football to new amazing destinations
The World Freestyle Football Association has announced today a new partnership with the prestigious British agency Major Events International (MEI), aimed at connecting the WFFA with cities and event organisers globally. Thanks to this agreement, the WFFA will be able to present the benefits of the events of its global competitive circuit to key stakeholders in the industry and bring Freestyle Football to the most amazing destinations in the world.

The partnership’s inaugural engagement will feature a delegation of the WFFA travelling to Lausanne, Switzerland to take part in the upcoming Hosts and Federations Summit organised by MEI, which will be held between June 17th and 20th, 2024.

Dan Wood, Co-Founder and Head of Partnerships at the WFFA, explained: “MEI are renowned globally for their ability to connect extraordinary destinations with the most exciting sports properties in the world. With the interest in Freestyle Football events growing at a tremendous rate in recent times, we believe the partnership with them offers us a magnificent opportunity to bring our sport to fantastic new cities and countries.”

Dennis Mills, CEO at Major Events International, said: “We are excited to be working with the WFFA and bringing their events to a new network of potential hosts going forward. Their attendance at the Hosts and Federations Summit will afford them the opportunity to chat with our host city network face to face.”

About Major Events International

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Major Events International (MEI) specialises in helping sports rights holders, host cities, government agencies and suppliers succeed in the opportunities arising from bidding for, and hosting, major sporting events.

MEI provide a single point of contact for support helping rights holders to mitigate risk, minimise cost and increase revenues and fan engagement; delivered via proactive key account management and, where necessary consultancy.

For more information about Major Events International, please contact enquiries@majoreventsint.com or visit their channels:
- Website: www.majoreventsinternational.com
- Twitter: @major_events
- Facebook: Major Events International
- Youtube: Major Events International
- LinkedIn: Major Events International
For more information about the activities of the WFFA, follow its official channels to get the latest updates!
January 26, 2024
The WFFA teams up with World Football Summit to tackle themes of fan engagement, governance and future technology in Sports

The World Freestyle Football Association has announced today a new partnership with World Football Summit, the most dynamic and reputable Football Business conference in the world, to bring their experience of innovation, impact and entertainment to wider audiences.

The football industry is evolving rapidly and new generations are expecting different experiences both in the physical and digital worlds. Freestyle Football provides an accessible and highly engaging experience, currently receiving over 5 billion video views per year from a primarily GenZ audience.

Whether it’s a halftime performance in a stadium, playing games such as EA FC’s Volta, watching amazing tricks through social media platforms or actually picking up a ball and having a go in your own backyard, there is something for everyone with Freestyle and Street Football.

The WFFA are currently in the process of launching the first decentralised governance model in sport to give Freestyle Football athletes an active and transparent voice on all matters, with professional football clubs and players collaborating with the community in a bid to engage and grow their audiences. All of these stories and more are what will be unveiled in greater detail together with World Football Summit.

“Having attended WFS as a delegate for a number of years now, it is very exciting for us to now have the platform within the prestigious network they have created worldwide”, said Dan Wood, Co-Founder and Head of Partnerships at the WFFA. “We want to promote the values and opportunity that Freestyle Football brings to the industry, but also tell the stories of incredible athletes and their power to inspire and engage audiences.”

“We have always been big fans of bringing new perspectives to the football industry and our partnership with the WFFA is a great way to do so”, said Jan Alessie, Cofounder and Director of World Football Summit. “This partnership will generate discussion around innovation, offer great entertainment for all attendees, and help the industry learn new ways to engage GenZ fans worldwide”.

The partnership will kick off at the upcoming summit in Jeddah, Saudi Arabia on December 12-13, where WFFA representatives will be discussing the potential use case of blockchain technology in Sport. The Association will also facilitate the connection with local freestylers from the local community which will surely offer a unique show to the attending delegates.

About World Football Summit

World Football Summit is the premier platform connecting the football industry worldwide. Through conferences, events, and digital platforms, WFS provides opportunities for stakeholders to network, discuss trends, and collaborate to shape the future of football.

For more information about WFS, please visit www.worldfootballsummit.com.

For more information about the activities of the WFFA, follow its official channels to get the latest updates!

December 5, 2023
The WFFA unveils the visual identity of the 2023 World Freestyle Football Championship

The World Freestyle Football Association has unveiled the visual identity of the 2023 edition of its most competitive tournament: the World Freestyle Football Championship (WFFC), which this year will take place in Nairobi, Kenya in late November.

This event, the climax of a Freestyle Football competitive circuit that has visited all continents this season, will feature the 32 best freestylers in the world (16 males and 16 females). The athletes who have made it to this year’s World Final have been selected through the Pulse Series, comprising 6 events across all inhabited continents —Africa, Europe, North America, South America and Asia-Pacific— plus an Online qualifier for those who couldn’t make it to a physical competition.

This year’s edition of the WFFC will be held at the extraordinary Bomas of Kenya, in the capital city of Nairobi. The event will be co-organised together with the prestigious Homeboyz, the leading sports events and communications agency in Kenya and in the whole Eastern Africa region.

Lucaso Škoda, Head of Operations at the WFFA, said: “The 2023 edition of the WFFC will be the first-ever with the new global format and under the full ownership of the community. This is yet another evidence of the growth and strength not just of the WFFA as an organisation, but also of the sport of Freestyle Football itself. We can’t wait to put out this extraordinary show to the world!”.

For more information about the WFFC, please visit the corresponding Event Page on our website.

Stay tuned to the official channels of the WFFA to follow the latest updates!

October 10, 2023
WFFA Pulse New York City 2023 to take place at American Dream
The World Freestyle Football Association (WFFA) and American Dream have announced that the 2023 edition of Pulse New York City, the official North American qualifier for the World Freestyle Football Championship Finals, will take place at the premium entertainment venue, located in East Rutherford, New Jersey, USA.

The first-ever edition of a Pulse Series event in North America will boast a uniquely styled location at the USA Northeast’s premier entertainment retail destination. Situated in the heart of the New Jersey Meadowlands, just minutes outside of New York City, American Dream provides the ultimate destination for sports, concerts, and other major events. The venue offers all of the space, amenities, technology, and ambience to support the Freestyle Football event, with fully-equipped facilities for athletes, journalists, and fans.

Dan Wood, Head of Partnerships at the WFFA, said, “We are really excited to bring the North American leg of the Pulse Series to such an iconic venue as American Dream. It will doubtlessly be a fantastic experience both for athletes and fans!”.

About American Dream

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American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey.

American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill and Dream Wheel (a 300-foot observation wheel overlooking the NYC skyline), as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy.

American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci, Dolce&Gabbana, Ferrari, Gentle Monster, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR.

For more information about American Dream, please visit its official channels:
- Website: www.americandream.com
- Instagram: @americandream
- TikTok: @americandream_official
Stay tuned to the official channels of the WFFA to follow the latest updates!
July 12, 2023
The WFFA announces an innovative, community-owned global governance system for Freestyle Football

The World Freestyle Football Association has announced today the implementation of an innovative governance solution to distribute power and upside with the people that matter in the sport – the Freestyle Football community.

For this purpose, the Association has partnered with German company OwnCo, whose solution enables organisations to share ownership using their own branded credit. These credits can be earned by the community and are backed with ownership in the organisation itself. Credits can be earned and redeemed into influence, status, ownership or revenue.

In the case of the WFFA, these credits will be distributed to all stakeholders of the sport, from the most seasoned athletes to the freshest up-and-coming talents. The new governance system will be rolled out to the entire community, not just the Association leadership, with the goal of empowering everyone.

With this revolutionary approach, the WFFA progresses toward its goal of becoming the most innovative and transparent sports federation in the world – and, most importantly, materialises its vision of making Freestyle Football the first community-governed sport in history.

Dan Wood, Co-Founder and Head of Partnerships at the WFFA, said: “Without the athletes, there is no Freestyle Football. I firmly believe the same can be said about every sport, but we have the opportunity at this nascent phase of our Sport to write some new chapters on how Sport can govern and grow in partnership with the community. OwnCo shares our values entirely and we are so privileged to have their support in bringing this story to life.”

Pekko ‘PeGe’ Piirto, Head of the Global Network at the WFFA, said: “For more than a decade, at the WFFA we have been working hard to build a strong community of individuals, across the globe, with a single goal: to help Freestyle Football grow and develop. With the implementation of the decentralised governance system, we take a huge leap forward in that direction, ensuring that everyone can be seen and heard. I think this is a major milestone in the development of our sport and can’t wait to see the results in the near future!”

Špela Prijon, Co-founder at OwnCo, said: “At Ownco, we’re witnessing a new wave of companies that understand sharing value and power benefits not only the community but also the company. We’re excited to be working with the team at the WFFA, who are pioneering more equitable governance in sport. We believe that the WFFA is unlocking a future in which builders and contributors are not only seen as equal and valuable – but also given equal and valuable power.”

Stay tuned to the official channels of the WFFA to follow the latest updates!

April 18, 2023
The WFFA and Amazing People Schools release ‘Our Amazing Freestyle Community’ website
The World Freestyle Football Association (WFFA) has joined forces with character education experts Amazing People Schools (APS) to create the extraordinary new digital education tool ‘Our Amazing Freestyle Community’.

Featuring the stories of 10 incredibly talented and diverse freestylers from around the globe, the Our Amazing Freestyle Community website showcases each freestyler’s road to success, identifying the key character strengths needed for them to overcome adversity and challenges in their lives to become the successful athletes we know today.

The goal of the website is to engage young people through the exciting world of Freestyle Football with the objective of equipping them with key character-building tools that will help them thrive whatever their life circumstances may be.

Frances Corcoran, Managing Director at Amazing People Schools, said: “Amazing stories are everywhere but don’t always get the airtime they deserve. This is why we are so excited to be collaborating with the WFFA on Our Amazing Freestyle Community website, which shines a well-deserved spotlight on these inspirational athletes and the journeys they have been on to do what they love. We work with schools year-round and know the impact these stories of perseverance, resilience and creativity can have.”

Ben Tegg, Director of Engagement at Amazing People Schools, said: “Our Amazing Community is completely unique concept within the Sport For Good arena. We all know that sport is an amazing tool for engaging and educating young people and we are really proud to be able to take the skills we learnt from Amazing People Schools to add character education into that space.”

Minna Marlo, Head of Development at the WFFA, said: “Sport in general, and Freestyle Football in particular, is an extraordinary means to change the world for the better. As the global governing organ for our discipline, at the WFFA we are completely aligned with the values of Amazing People Schools and we feel this new website is just the start of a very productive, long-term relationship!”.

Dan Wood, Head of Partnerships at the WFFA, said: “The launch of this collaboration with Amazing People Schools fills us with pride. We believe in our sport as a tool for good and have been working to leverage the endless educational possibilities it offers since the foundation of the WFFA: seeing them materialise into this program makes us really happy”.

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About Amazing People Schools

Amazing People Schools is where storytelling meets character development, and is based on over 20 years of research into the lives of Amazing People who have changed our world. Be inspired to build creativity with world-renowned artist Frida Kahlo or resilience with a little help from Olympian Abebe Bikila!

Amazing People School’s award-winning character and well-being platform supports young people around the world to harness these innate character strengths, believe in themselves, and flourish. All schools can try it for free!

Contact support@amazingpeopleschools.com to learn more, or visit their channels:
- Website: www.amazingpeopleschools.com
- Twitter: @Amazing_Schs
- Instagram: @AmazingPeopleSchools
- LinkedIn: Amazing People Schools
- Facebook: Amazing People Schools
For more information about the activities of the WFFA, follow its official channels to get the latest updates!
October 13, 2022
The WFFA launches an official podcast with the best stories from Freestyle Football

The World Freestyle Football Association has announced a joint venture partnership with sports audio experts Voiceworks Sport, that will see the two organisations work together on the global governing body’s official podcast and audio strategy.

The partnership will launch with an initial podcast recorded at the Super Ball World Open, the WFFA’s flagship tournament. The All You Need Is A Ball content series will bring the latest news and stories from the event, giving Freestyle Football fans full access to the biggest names in the sport, telling the story of their route into the game and revealing the personalities behind “the fastest-growing sport you’ve never heard of.”

The wider series of the podcast will follow the Freestyle Football calendar, providing updates from major events and takes from big-name freestylers from around the world on the latest news, views and their own personal journeys.

Sophie Hind, Managing Director of Voiceworks Sport, said: “Sound and excitement feature in Freestyle Football in abundance. It’s a thrilling sport, and tailor-made for audio. We know that WFFA’s long-term ambition is to rub shoulders with other urban sports like 3×3 basketball, BMX freestyle and skateboarding at much-loved marquee events. Realising the scale of the audio opportunity, they came to us to develop their audio strategy. We jumped at the chance to work with them.

“We’re looking forward to working with the WFFA team for years to come. The partnership marks another exciting milestone in Voiceworks Sport’s own journey, as we work with some of the most innovative organisations, brands and governing bodies across sport.”

Dan Wood, Head of Partnerships at the WFFA, said: “Freestyle Football is a content-heavy, digitally-savvy sport where storytelling is rife. From the amazing athletes and their journeys, through to incredible destinations, unlocking cultures from all corners of the world and the building of a brand-new sport from scratch, there is a lot to talk about.”

“Partnering up with premium expertise of Voiceworks Sport and launching our own podcast was a logical next step in our growth. We are really excited to share our amazing community and journey with the world!”.

The All You Need Is A Ball podcast will be available on all podcast platforms, including, Audible, Apple Podcasts, Spotify and Google Podcasts, on August 16th.

Stay tuned to the official channels of the WFFA to follow the latest updates!

August 8, 2022
The WFFA confirms its presence at the Commonwealth Esports Championships

The World Freestyle Football Association has announced today its presence at the forthcoming Commonwealth Esports Championships, happening in Birmingham (United Kingdom) between August 5 and 7, 2022. Thanks to the partnerships with the Global Esports Federation (GEF), the Association will participate in a dedicated Innovation Showcase area, shining light on powerful Active Esports technologies that are leading in the convergence of esports and sports.

“The Innovation Showcase at the first-ever Commonwealth Esports Championships will provide a live, interactive opportunity for these leading partners to share their technology and innovations with the athletes and ticket holders. The Global Esports Federation is proud to provide this opportunity and forum to connect, discuss and share these innovations,” said Paul J. Foster, CEO of the GEF. “Esports and its related sectors are built around communities, and we are proud to collaborate with leading innovators like Refract, Init Esports and the WFFA.”

The WFFA will showcase – in real life – what is captured on top football titles such as eFootball™ series and FIFA. Freestyle Football is positioned at the heart of street culture worldwide and its simple yet powerful call to action, ‘All you need is a ball’, represents the opportunity to promote and gamify active, healthy lifestyles anywhere.

“The participants and audience of Freestyle Football are entirely representative and relative to that of esports,” said Dan Wood, Co-founder and Head of Partnerships at the WFFA. “We adore the esports community and our strategy for the future is to integrate even more with esports by hosting IRL events inside game titles”.

“We are working on Active Esports gamified innovations to create a healthy balance lifestyle for athletes to enjoy”, Wood added. “This showcase at the CEC 2022 will allow us to publicly demonstrate our synergies with esports and reach some wider audiences at the same time. We are very excited, grateful to the GEF and truly honoured to have this opportunity.”

Stay tuned to the official channels of the WFFA to follow the latest updates!

June 27, 2022
The WFFA teams up with Horizm to boost the performance of Freestyle Football social content

The World Freestyle Football Association has announced a new partnership with Horizm, the digital audience specialists whose groundbreaking platform connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetise their digital content.

Thanks to this new agreement, the performance of Freestyle Football content on social channels will be analysed thoroughly, and its commercial value will be assessed with much higher precision. This enhanced analysis, in turn, will lead to an improved service to partners and affiliates, as well as to a myriad of opportunities for individual freestylers and content creators in the space.

The partnership with Horizm is expected to become a key milestone of the WFFA’s global digitalisation plan, which so far has already seen the Association remarkably increase its social presence across new channels. The strategy has also included teaming up with a variety of first-class players in the space, including content agencies, tournament management providers and digital services platforms, among others.

Daniel Wood, Head of Partnerships at the WFFA, said: “We are very excited to welcome Horizm to the WFFA family. Their platform will bring great value to the Freestyle Football universe, including a wide range of opportunities for the freestylers to leverage their fantastic content in new and ingenious ways.”

Daniël Rooseboom, Head of Digital at the WFFA, added: “Having a solid digital strategy across all our activities, from communications to event management, is vital to our future growth. For this reason, a first-class tool such as Horizm’s will be a massive asset for us – we are really looking forward to starting to work together with them!”.

Sam Grimley, Global Head of Sales & Account Management at Horizm, said: “Freestyle Football is a sport rooted in youth culture; one that is native to social media and one where the top freestylers boast huge, highly engaged digital audiences. We’re really excited to be working with the WFFA to help them and the athletes involved realise their full digital potential.”

About Horizm

Founded in 2019, Horizm was born with the goal of being the number one digital audience platform for the global sports and entertainment industries; to revolutionise the way rights holders and brands operate in our new digital era and fully support them across their digital asset life cycles.

Through their proprietary Marketplace, Horizm connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetize their digital content. Horizm Marketplace aggregates over $1.5bn of digital inventory, offering brands a convenient and effective route to target customers through the highly engaged medium of sports content.

This inventory is accessed through contracted agreements which see Horizm leverage artificial intelligence to provide sports and entertainment with the complete toolkit needed to value, benchmark and monetize their digital audience engagement. Predicated on a more rigorous, more holistic approach to managing and selling digital inventory, one that is rooted in understanding true market price, Horizm’s platform also enables rights holders, agencies and talent to drive more value for their partners and unlock new revenue streams from existing inventory.

Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Everton, Real Madrid, Juventus, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Cricket West Indies, Mumbai Indians, the FIVB, the FIH and the Australian Open.

For more information about Horizm, please visit https://linktr.ee/horizm.

Stay tuned to the official channels of the WFFA to follow the latest updates!

April 27, 2022
The WFFA to bring Freestyle Football to Wave Sports + Entertainment’s FTBL channels

The World Freestyle Football Association has announced a new partnership with Wave Sports + Entertainment (WSE), one of the fastest-growing sports and entertainment companies with more than 110 million followers globally. As part of the partnership, WSE will showcase a selection of the best content from Freestyle Football events and athletes through FTBL, the voice of the global football community that takes fans inside the world’s biggest matches, to spotlight incredible tricks and “tekkers” done at home.

All newly created content, as well as a selection of classic clips, will be available across the FTBL brand portfolio, including Instagram, YouTube, TikTok and Facebook.

Steve Elias, President of the WFFA, said: “Freestyle Football is not just a sport: it’s also a lifestyle that greatly relates to contemporary street culture. Freestylers, hence, are not just first-class athletes, but also creators of extraordinary content that links with music, dance and art: having a platform such as WSE’s FTBL presenting that content to its audiences is doubtlessly a great step forward for the global community.”

Daniel Wood, Head of Partnerships at the WFFA, said: “WSE’s FTBL is an ever-growing reference media brand, so partnering with them is great news for us at the Association. We have no doubt that this new agreement will help Freestyle Football content reach new and massive audiences, which in turn will help the sport develop all around the world”.

Seth Brody, Director, Rights & Content Partnerships at Wave Sports + Entertainment, said: “WFFA’s unique style and social-friendly content is perfectly aligned with WSE’s FTBL brand and our desire to showcase amazing moments from across the broader football landscape. We are excited to partner with the WFFA to adapt and deliver these visual and engaging moments to our audience of Gen-Z and Millennial fans.”

About Wave Sports + Entertainment

Founded in 2017, Wave Sports + Entertainment is a world-class sports and entertainment company serving modern-day fans via content, products, and experiences. WSE obsesses over sports, from the mainstream to more, bringing superfans the coverage, culture, commentary, and community they crave. With over 110 million highly-engaged global followers and a reach of over 500 million sports fans monthly, WSE has tapped into something incredibly powerful in record time.

Digital platforms love WSE, which is a top sports partner to Snap, TikTok, Facebook, Instagram, and YouTube. WSE has earned bragging rights by creating some of the most popular sports media brands available on digital platforms today, including BUCKETS, FTBL, GYM HEROES, HAYMAKERS, and JUKES.

No matter the sport, WSE has got the fans covered with highlights, memes, takes, commentary, analysis, off-field culture, and stories on the players and movements that are shaping the world of sports.

To see the Wave Sports + Entertainment media brands in action, please go to www.wave.tv.

*Wave Sports + Entertainment is incorporated as Bullpen Sports Network, Inc.

Stay tuned to the official channels of the WFFA to follow the latest updates!

April 14, 2022