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{"id":5294,"date":"2022-04-27T11:43:03","date_gmt":"2022-04-27T09:43:03","guid":{"rendered":"https:\/\/thewffa.org\/?p=5294"},"modified":"2022-04-27T12:36:20","modified_gmt":"2022-04-27T10:36:20","slug":"horizm-social-content-performance-monetisation-partnership","status":"publish","type":"post","link":"https:\/\/dvd.dd9.mytemp.website\/es\/horizm-social-content-performance-monetisation-partnership\/","title":{"rendered":"La WFFA y Horizm se asocian para potenciar el rendimiento del contenido del F\u00fatbol Freestyle en redes sociales"},"content":{"rendered":"

La <\/span>World Freestyle Football Association<\/b> ha anunciado una nueva alianza con <\/span>Horizm<\/b>, expertos en audiencias digitales cuya plataforma innovadora conecta marcas interesadas en llegar a los fans del deporte con clubes, federaciones y asociaciones deportivas que busquen formas de aumentar el valor de su contenido digital<\/span>.<\/span><\/p>\n

Gracias a este nuevo acuerdo, el rendimiento del contenido de F\u00fatbol Freestyle en redes sociales ser\u00e1 analizado en profundidad, y su vaor comercial se determinar\u00e1 con mucha m\u00e1s precisi\u00f3n. Este an\u00e1lisis detallado, a su vez, permitir\u00e1 proveer un mejor servicio a los socios y afiliados de la WFFA, y a\u00fan m\u00e1s importante, ofrecer una mir\u00edada de oportunidades a los freestylers y los creadores de contenido relacionado con la disciplina.<\/span><\/p>\n

La alianza con Horizm se convertir\u00e1 en un paso clave en la estrategia global de digitalizaci\u00f3n de la WFFA, que hasta la fecha ya ha permitido que la Asociaci\u00f3n aumentase su presencia en canales digitales de forma destacable. Dicha estrategia tambi\u00e9n incluye la colaboraci\u00f3n con una amplia variedad de organizaciones en el entorno de la tecnolog\u00eda y el deporte, incluyendo agencias, proveedores de 'software' de gesti\u00f3n de torneos y plataformas de servicios digitales, entre muchos otros.<\/span><\/p>\n

Daniel Wood<\/b>, Jefe de 'Partnerships' de la WFFA, ha asegurado: \"Nos enorgullece dar la bienvenida a Horizm a la familia de la WFFA. Su plataforma aportar\u00e1 un gran valor al universo del F\u00fatbol Freestyle, incluyendo una amplia lista de oportunidades para que los freestylers aprovechen su fant\u00e1stico contenido de formas nuevas e ingeniosas\".<\/span><\/p>\n

Dani\u00ebl Rooseboom<\/b>, Jefe de Digital de la WFFA, ha a\u00f1adido: \"Tener una s\u00f3lida estrategia digital que una todas nuestras actividades, desde la comunicaci\u00f3n a la gesti\u00f3n de los eventos, es vital para nuestro crecimiento presente y futuro. Por esta raz\u00f3n, disponder de una herramienta de primer\u00edsima clase como la que ofrece Horizm representar\u00e1 una enorme ventaja para nosotros: \u00a1tenemos much\u00edsimas ganas de iniciar la colaboraci\u00f3n!\".<\/span><\/p>\n

Sam Grimley<\/b>, Jefe Global de Ventas y Cuentas de Horizm, ha explicado: \"El F\u00fatbol Freestyle es un deporte enraizado en la cultura juvenil, en una generaci\u00f3n nativa de las redes sociales y en creadores de contenido que mueven enormes audiencias digitales. Estamos muy felices de empezar a trabajar con la WFFA para ayudarles a ellos y a sus atletas a desarrollar todo su potencial en el universo digital\".<\/span><\/p>\n

\n

Sobre Horizm<\/span><\/h2>\n

Fundada en 2019, <\/span>Horizm<\/b> naci\u00f3 con el objetivo de convertirse en la plataforma de inteligencia sobre audiencias digitales n\u00famero uno para las industrias del deporte y del entretenimiento; para revolucionar la forma en la que asociaciones, clubes y federaciones operaban junto a las marcas en la nueva era digital.<\/span><\/p>\n

A trav\u00e9s de su 'Marketplace', Horizm conecta marcas interesadas en llegar a los fans del deporte con instituciones deportivas que buscan formas de monetizar y dar valor a su contenido digital. El 'Marketplace' de Horizm agrega m\u00e1s de 1.500 millones de d\u00f3lares de inventario digital y ofrece a las marcas una ruta sencilla y efectiva para llegar a sus consumidores a trav\u00e9s del contenido deportivo.<\/span><\/p>\n

This inventory is accessed through contracted agreements which see Horizm leverage artificial intelligence to provide sports and entertainment with the complete toolkit needed to value, benchmark and monetize their digital audience engagement. Predicated on a more rigorous, more holistic approach to managing and selling digital inventory, one that is rooted in understanding true market price, Horizm\u2019s platform also enables rights holders, agencies and talent to drive more value for their partners and unlock new revenue streams from existing inventory.<\/span><\/p>\n

Horizm<\/b> es la soluci\u00f3n digital elegida por clubes l\u00edderes como el Arsenal, el Borussia Dortmund, el Chelsea, el Everton, el Real Madrid o la Juventus, am\u00e9n de instituciones como la Federaci\u00f3n Portuguesa de F\u00fatbol y otras organizaciones deportivas de \u00e9lite como los Saracens, la FIVB, la FIH y el Open de Australia.<\/span><\/p>\n

Para m\u00e1s detalles sobre <\/span>Horizm<\/b>, visita <\/span>https:\/\/linktr.ee\/horizm<\/span><\/a>.\u00a0<\/span><\/p>\n

\n

\u00a1Para m\u00e1s informaci\u00f3n sobre las actividades de la WFFA<\/strong> , sigue sus canales oficiales!<\/span><\/p>\n

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