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Partnerships Archives - The World Freestyle Football Association

The World Freestyle Football Association

Tag: Partnerships

The WFFA partners with Predator Energy and Fury Energy to empower Street Football communities across Africa
The World Freestyle Football Association, together with acclaimed energy drink brands Predator Energy and Fury Energy, both trademarks of Monster Energy Corporation, have announced their collaboration to elevate four National Freestyle Football Championships in Africa and support their local communities in taking their competitive scene to the next level.

The four countries included in the partnership are Nigeria, Kenya and Uganda (together with Predator Energy), as well as Egypt (thanks to the support of Fury Energy). The agreement will allow these four tournaments to feature not just an electrifying Grand Final both for male and female freestylers, but also a touring roadshow in several locations across each of the countries to further excite and engage local football communities.

A core component of the roadshow will be the education and mentoring of 100 community leaders (Football coaches, NGO workers and teachers) within each country who are working with 16-to-25 year-olds. The WFFA’s FsLife Development training course will equip all community leaders in attendance with the resources and ability to build self-esteem and entrepreneurship through football within their communities.

The dates and locations for the National Freestyle Football Championships are as follows:
- Nigeria: Lagos, 21st September 2024
- Egypt: Cairo, 9th November 2024
- Kenya: Nairobi, 29th November 2024
- Uganda: Kampala, 6th December 2024
Dan Wood, Head of Partnerships at the WFFA, said: “It has been a fantastic process to collaborate and map this partnership with the team at Predator & Fury. Their commitment to grassroots and the development communities across Africa is what really excites us at the WFFA and are proud to team up initially in these four dynamic countries”

Valentine Ozigbo, WFFA Non-Executive Director and Chairman of the event promoter Feet’N’Tricks, added: “We are really thankful to Predator Energy in Nigeria for this great partnership; we are able to build a flagship example of how Freestyle Football can transform the lives of people across Africa and the world when key stakeholders come together. We are truly excited for what can be developed together in the future”

Rob Adkins, Predator & Fury Energy Brand Director, said: “We couldn’t be more excited to be partnering with WFFA and to further strengthen our presence within football. Our ultimate mission is to build fans of our brands and to add value to local communities through football. The WFFA is already making an impact in that respect, so we’re keen to see how we can take this to the next level via our partnership.”

For more information about the Nigerian, Kenyan, Ugandan and Egyptian National Championships, please visit the Event Calendar on the website of the WFFA and follow the official channels of the Association.

About Predator Energy and Fury Energy

Predator Energy & Fury Energy are Global energy drink trademarks of the Monster Energy Corporation. Sold in 30+ markets across EMEA, LATAM and APAC, Predator and Fury Energy exist to enable Hustlers to thrive and fuel their daily grind. Since their creation just a few years ago, Predator Energy and Fury Energy have become category leaders within multiple territories, offering fans a premium-tasting liquid at an affordable price point.

Predator and Fury Energy have made football their main focus, with the ambition to excite, entertain and reward footfall fans across the Globe, from elite level to grassroots.

Predator and Fury Energy give you the energy to rule… Rule Your Kingdom.
- Website: www.predatorenergydrink.com
About Feet’N’Tricks

Established in 2017, Feet’N’Tricks has evolved from its humble origins to become a prominent figure in the promotion of Freestyle Football throughout Africa. Its mission is centred on elevating the standards of this dynamic sport across the continent.

Driven by passion, Feet ‘N’ Tricks not only showcase the excitement of Freestyle Football but also strive to inspire, develop, and provide a platform for emerging talents. As a trailblazer in Freestyle Football, the organisation has successfully organised four Nigerian championships, four African championships, and was instrumental in hosting the inaugural World Championship in Africa. This underscores its pivotal role in offering talented Africans a global stage to exhibit their skills and enhance their marketability on an international scale.

Feet ‘N’ Tricks’ recent events have drawn participants from over 30 countries, underscoring the widespread appeal and influence of the initiative. These events are integral to our commitment to advancing the sport, nurturing talent, and fostering a vibrant global community of freestylers. They not only showcase exceptional skills but also celebrate the rich cultural diversity found within the African continent.

For more information about Feet ‘N’ Tricks, please visit their channels:
- Website: www.feetntricks.com
- Instagram: @feetandtricks
- Facebook: Feet ‘N’ Tricks International Limited
For more information about the activities of the WFFA, follow its official channels to get the latest updates!
August 20, 2024
The WFFA opens the selection process for the 2024 World Championship host destination
The World Freestyle Football Association has announced today the opening of the selection process to elect the city that will host the 2024 edition of the World Freestyle Football Championship Finals. Over the last 13 years, this exciting and energy-packed event has travelled to fascinating countries such as Brazil, Croatia, Japan, Italy, Spain, South Africa, England and the USA.

For the 2024 edition, all applicants will be required to follow a process that will allow the WFFA experts to evaluate their proposal, including not just the physical facilities they can offer to the participant athletes but also the values and adequacy of the candidacy.

The selection procedure will include four stages, during which the candidates will be asked to provide key information about their proposal. The process will happen as follows:
1. Expression of interest: deadline May 12th, 2023
  1. Candidates will be required to email partnerships@thewffa.org with an introduction to their organisation and destination
  2. The WFFA will forward the candidate the Request For Proposal (RFP) presentation, which outlines all requirements needed to submit an application
  3. Candidates will be asked to prepare a presentation to excite and cater to the needs of the sport, the event and its participants
1. Confirmation of shortlisted options: announced on May 22nd, 2023
  1. The WFFA will contact the applicants individually and confidentially; the best 5 candidates will be selected
  2. The WFFA Partnerships team will then set up a video call with the 5 selected destinations to learn more about their proposal and organise a site visit
1. Site visits to all shortlisted options: happening before August 31st, 2023
  1. The WFFA Operations team will visit all shortlisted destinations to understand the logistics and the logic of each option
1. Host destination selected: communicated privately on September 18th, 2023
  1. The WFFA Partnerships team will notify the winning candidate privately
  2. The WFFA and the winning candidate will align on all the required documentation and sign the necessary contracts to confirm the agreement
  3. The representatives of the winning destination will be invited to the 2023 World Finals, happening on November 25th in Kenya, where the public announcement will be made
Once the process has been completed and the announcement has been made, the best male and female athletes in the sport of Freestyle Football will compete in the Pulse Series around the world from June to September 2024 for the chance to qualify for the World Championship Finals and be crowned the best in the world in the winning city.

For more details about the 2024 World Freestyle Football Championship Finals tender process, please visit the dedicated page on the WFFA website at www.thewffa.org/2024tender.

Dan Wood, Head of Partnerships at the WFFA, explained: “Since its launch in 2008, the Freestyle Football World Championship has travelled to all corners of the globe and entertained hundreds of millions of fans. We want to encourage any destination worldwide to get creative and be a part of our future. The uniqueness of the venue options and the energy and support from the destination are what particularly interests and excites us.”

Stay tuned to the official channels of the WFFA to follow the latest updates!
April 5, 2023
The WFFA teams up with Horizm to boost the performance of Freestyle Football social content

The World Freestyle Football Association has announced a new partnership with Horizm, the digital audience specialists whose groundbreaking platform connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetise their digital content.

Thanks to this new agreement, the performance of Freestyle Football content on social channels will be analysed thoroughly, and its commercial value will be assessed with much higher precision. This enhanced analysis, in turn, will lead to an improved service to partners and affiliates, as well as to a myriad of opportunities for individual freestylers and content creators in the space.

The partnership with Horizm is expected to become a key milestone of the WFFA’s global digitalisation plan, which so far has already seen the Association remarkably increase its social presence across new channels. The strategy has also included teaming up with a variety of first-class players in the space, including content agencies, tournament management providers and digital services platforms, among others.

Daniel Wood, Head of Partnerships at the WFFA, said: “We are very excited to welcome Horizm to the WFFA family. Their platform will bring great value to the Freestyle Football universe, including a wide range of opportunities for the freestylers to leverage their fantastic content in new and ingenious ways.”

Daniël Rooseboom, Head of Digital at the WFFA, added: “Having a solid digital strategy across all our activities, from communications to event management, is vital to our future growth. For this reason, a first-class tool such as Horizm’s will be a massive asset for us – we are really looking forward to starting to work together with them!”.

Sam Grimley, Global Head of Sales & Account Management at Horizm, said: “Freestyle Football is a sport rooted in youth culture; one that is native to social media and one where the top freestylers boast huge, highly engaged digital audiences. We’re really excited to be working with the WFFA to help them and the athletes involved realise their full digital potential.”

About Horizm

Founded in 2019, Horizm was born with the goal of being the number one digital audience platform for the global sports and entertainment industries; to revolutionise the way rights holders and brands operate in our new digital era and fully support them across their digital asset life cycles.

Through their proprietary Marketplace, Horizm connects brands interested in reaching sports fans with rights holders looking for ways to better value and monetize their digital content. Horizm Marketplace aggregates over $1.5bn of digital inventory, offering brands a convenient and effective route to target customers through the highly engaged medium of sports content.

This inventory is accessed through contracted agreements which see Horizm leverage artificial intelligence to provide sports and entertainment with the complete toolkit needed to value, benchmark and monetize their digital audience engagement. Predicated on a more rigorous, more holistic approach to managing and selling digital inventory, one that is rooted in understanding true market price, Horizm’s platform also enables rights holders, agencies and talent to drive more value for their partners and unlock new revenue streams from existing inventory.

Horizm is the chosen digital solution for leading football clubs such as Arsenal, Borussia Dortmund, Chelsea, Everton, Real Madrid, Juventus, Olympique Lyonnais, Benfica, Flamengo and Wolverhampton Wanderers along with the Portuguese Football Federation and other elite sports organisations such as Saracens, Cricket West Indies, Mumbai Indians, the FIVB, the FIH and the Australian Open.

For more information about Horizm, please visit https://linktr.ee/horizm.

Stay tuned to the official channels of the WFFA to follow the latest updates!

April 27, 2022
The WFFA to bring Freestyle Football to Wave Sports + Entertainment’s FTBL channels

The World Freestyle Football Association has announced a new partnership with Wave Sports + Entertainment (WSE), one of the fastest-growing sports and entertainment companies with more than 110 million followers globally. As part of the partnership, WSE will showcase a selection of the best content from Freestyle Football events and athletes through FTBL, the voice of the global football community that takes fans inside the world’s biggest matches, to spotlight incredible tricks and “tekkers” done at home.

All newly created content, as well as a selection of classic clips, will be available across the FTBL brand portfolio, including Instagram, YouTube, TikTok and Facebook.

Steve Elias, President of the WFFA, said: “Freestyle Football is not just a sport: it’s also a lifestyle that greatly relates to contemporary street culture. Freestylers, hence, are not just first-class athletes, but also creators of extraordinary content that links with music, dance and art: having a platform such as WSE’s FTBL presenting that content to its audiences is doubtlessly a great step forward for the global community.”

Daniel Wood, Head of Partnerships at the WFFA, said: “WSE’s FTBL is an ever-growing reference media brand, so partnering with them is great news for us at the Association. We have no doubt that this new agreement will help Freestyle Football content reach new and massive audiences, which in turn will help the sport develop all around the world”.

Seth Brody, Director, Rights & Content Partnerships at Wave Sports + Entertainment, said: “WFFA’s unique style and social-friendly content is perfectly aligned with WSE’s FTBL brand and our desire to showcase amazing moments from across the broader football landscape. We are excited to partner with the WFFA to adapt and deliver these visual and engaging moments to our audience of Gen-Z and Millennial fans.”

About Wave Sports + Entertainment

Founded in 2017, Wave Sports + Entertainment is a world-class sports and entertainment company serving modern-day fans via content, products, and experiences. WSE obsesses over sports, from the mainstream to more, bringing superfans the coverage, culture, commentary, and community they crave. With over 110 million highly-engaged global followers and a reach of over 500 million sports fans monthly, WSE has tapped into something incredibly powerful in record time.

Digital platforms love WSE, which is a top sports partner to Snap, TikTok, Facebook, Instagram, and YouTube. WSE has earned bragging rights by creating some of the most popular sports media brands available on digital platforms today, including BUCKETS, FTBL, GYM HEROES, HAYMAKERS, and JUKES.

No matter the sport, WSE has got the fans covered with highlights, memes, takes, commentary, analysis, off-field culture, and stories on the players and movements that are shaping the world of sports.

To see the Wave Sports + Entertainment media brands in action, please go to www.wave.tv.

*Wave Sports + Entertainment is incorporated as Bullpen Sports Network, Inc.

Stay tuned to the official channels of the WFFA to follow the latest updates!

April 14, 2022
The WFFA opens the bidding process for the 2023 World Championship host city
The World Freestyle Football Association has announced today the opening of the bidding process for the 2023 host city of its most competitive tournament: the Freestyle Football World Championship. Over the last 12 years, this exciting and energy-packed event has travelled to fascinating countries such as Brazil, Japan, England, Italy, Spain, South Africa, Poland and the USA.

For the 2023 edition, all bidding cities will be required to follow a process that will allow the WFFA experts to evaluate their proposal, including not just the physical facilities they can offer to the participant athletes but also the values and adequacy of the candidacy.

This selection process will include four main stages, during which the candidate cities will be asked to provide key information about their proposal. The procedure will happen as follows:
1. Expression of interest: deadline April 29th, 2022
  1. Cities will be required to email partnerships@thewffa.org with an introduction to the candidate organisation and destination
  2. The WFFA will forward the candidate city a full requirements package, including the Code of Ethics of the Association to ensure the candidacy is aligned with the values of the sport
  3. Once the candidates have all details available, they will be asked to prepare a presentation to excite and cater to the needs of the sport, the event and its participants
1. Confirmation of shortlisted options: announced on May 13th, 2022
  1. The WFFA will contact the applicants individually; the best 3 candidates will be selected
  2. The WFFA Partnerships team will then set up a video call with the three selected cities to learn more about their proposal and organise a site visit
1. Site visits to all shortlisted options: happening before July 29th, 2022
  1. The WFFA Operations team will visit all shortlisted cities to understand the logistics and the logic of each option
1. Host city selected: communicated privately on August 15th, 2022
  1. The WFFA Partnerships team will notify the winning candidate privately
  2. The representatives of the winning city will be invited to the 2022 World Finals, happening on October 8th in Croatia, where the public announcement will be made
Once the process has been completed and the announcement has been made, the best male and female athletes in the sport of Freestyle Football will compete from January to July for the chance to qualify for the 2023 World Finals and be crowned the best in the world in the winning city.

Dan Wood, Head of Partnerships at the WFFA, explains: “Since its launch in 2008, the Freestyle Football World Championship has travelled to all corners of the globe and entertained hundreds of millions of fans. We want to encourage any destination worldwide to get creative and be a part of our future. The uniqueness of the venue options and the energy and support from the destination are what particularly interests and excites us.”

For more information about the activities of the WFFA, follow its official channels to get the latest updates!
March 18, 2022
The WFFA and Tournify partner to propel the digitalisation of Freestyle Football competitions
The World Freestyle Football Association and Dutch tournament software developer Tournify have signed a global agreement aimed at taking the digitalisation of Freestyle Football competitions to a whole new level.

The deal, closed after successfully testing the tool in world-class contests such as the Red Bull Street Style World Final and the French National Championship, will see all official WFFA-sanctioned competitions implement Tournify to compile results and offer both the audience and the participants a reliable source of live-updated information.

Thanks to the agreement between the WFFA and Tournify, Freestyle Football fans and athletes will be presented with easy and convenient access to all statistics and key details of every competition, as well as schedules, brackets and even the list of judges assigned to each battle.

The information will be made accessible in a series of specially tailored websites and in the Tournify App, available both for iOS and Android.

Dan Wood, Head of Partnerships at the WFFA, said: “We’re very proud to welcome Tournify to the Freestyle Football universe and add them to our ever-growing list of partners. Digitalisation is an absolute priority for us, and we believe their tool is perfect for the needs of the community. We can’t wait to implement Tournify across all our sanctioned events around the world!”.

Abel Menkveld, CEO of Tournify, said: “We’re extremely pleased to bring our technology to all Freestyle Football players and organisers associated with the WFFA. Together with the WFFA and its community, we’ll continue to customise the software for the Freestyle Football market – we love to see and support this spectacular sport grow and professionalise.”

About Tournify

Tournify is a software development company with a clear mission to make a tournament or league as easy and fun as possible, for organisers and athletes alike. Since its launch in 2015, the Amsterdam-based team develops an intuitive online tournament manager which is used to host events in over 35 countries.

The web-based tool and its accompanying apps support both online and offline events for a great variety of sports and games. The customers of Tournify include professional football clubs like Ajax, Chelsea FC and Wolverhampton Wanderers – alongside many amateur clubs around the world.

For more information about Tournify, please contact info@tournifyapp.com or visit its channels:
- Website: www.tournifyapp.com
- Instagram: @tournifyapp
- Facebook: Tournify App
- Youtube: Tournify
Stay tuned to the official channels of the WFFA to follow the latest updates!
January 12, 2022