The World Freestyle Football Association, together with acclaimed energy drink brands Predator Energy and Fury Energy, both trademarks of Monster Energy Corporation, have announced their collaboration to elevate four National Freestyle Football Championships in Africa and support their local communities in taking their competitive scene to the next level.
The four countries included in the partnership are Nigeria, Kenya and Uganda (together with Predator Energy), as well as Egypt (thanks to the support of Fury Energy). The agreement will allow these four tournaments to feature not just an electrifying Grand Final both for male and female freestylers, but also a touring roadshow in several locations across each of the countries to further excite and engage local football communities.
A core component of the roadshow will be the education and mentoring of 100 community leaders (Football coaches, NGO workers and teachers) within each country who are working with 16-to-25 year-olds. The WFFA’s FsLife Development training course will equip all community leaders in attendance with the resources and ability to build self-esteem and entrepreneurship through football within their communities.
The dates and locations for the National Freestyle Football Championships are as follows:
- Nigeria: Lagos, 21st September 2024
- Egypt: Cairo, 9th November 2024
- Kenya: Nairobi, 29th November 2024
- Uganda: Kampala, 6th December 2024
Dan Wood, Head of Partnerships at the WFFA, said: “It has been a fantastic process to collaborate and map this partnership with the team at Predator & Fury. Their commitment to grassroots and the development communities across Africa is what really excites us at the WFFA and are proud to team up initially in these four dynamic countries”
Valentine Ozigbo, WFFA Non-Executive Director and Chairman of the event promoter Feet’N’Tricks, added: “We are really thankful to Predator Energy in Nigeria for this great partnership; we are able to build a flagship example of how Freestyle Football can transform the lives of people across Africa and the world when key stakeholders come together. We are truly excited for what can be developed together in the future”
Rob Adkins, Predator & Fury Energy Brand Director, said: “We couldn’t be more excited to be partnering with WFFA and to further strengthen our presence within football. Our ultimate mission is to build fans of our brands and to add value to local communities through football. The WFFA is already making an impact in that respect, so we’re keen to see how we can take this to the next level via our partnership.”
For more information about the Nigerian, Kenyan, Ugandan and Egyptian National Championships, please visit the Event Calendar on the website of the WFFA and follow the official channels of the Association.
About Predator Energy and Fury Energy
Predator Energy & Fury Energy are Global energy drink trademarks of the Monster Energy Corporation. Sold in 30+ markets across EMEA, LATAM and APAC, Predator and Fury Energy exist to enable Hustlers to thrive and fuel their daily grind. Since their creation just a few years ago, Predator Energy and Fury Energy have become category leaders within multiple territories, offering fans a premium-tasting liquid at an affordable price point.
Predator and Fury Energy have made football their main focus, with the ambition to excite, entertain and reward footfall fans across the Globe, from elite level to grassroots.
Predator and Fury Energy give you the energy to rule… Rule Your Kingdom.
About Feet’N’Tricks
Established in 2017, Feet’N’Tricks has evolved from its humble origins to become a prominent figure in the promotion of Freestyle Football throughout Africa. Its mission is centred on elevating the standards of this dynamic sport across the continent.
Driven by passion, Feet ‘N’ Tricks not only showcase the excitement of Freestyle Football but also strive to inspire, develop, and provide a platform for emerging talents. As a trailblazer in Freestyle Football, the organisation has successfully organised four Nigerian championships, four African championships, and was instrumental in hosting the inaugural World Championship in Africa. This underscores its pivotal role in offering talented Africans a global stage to exhibit their skills and enhance their marketability on an international scale.
Feet ‘N’ Tricks’ recent events have drawn participants from over 30 countries, underscoring the widespread appeal and influence of the initiative. These events are integral to our commitment to advancing the sport, nurturing talent, and fostering a vibrant global community of freestylers. They not only showcase exceptional skills but also celebrate the rich cultural diversity found within the African continent.
For more information about Feet ‘N’ Tricks, please visit their channels:
For more information about the activities of the WFFA, follow its official channels to get the latest updates!
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